WHAT JACK ISN’T
JACK FM is the most successful radio programming approach in Western Colorado with its upbeat and unconventional “Playing What We Want” branding.
Our musical mix doesn’t fall into a traditional radio industry format category. Neither does our audience. Let’s call our approach “Adult Variety.” And let’s say this magical ever changing playlist is really good at reaching a variety of adults. Lots of them, actually. Radio is the top reach medium in Colorado outreaching all other sources of music among adults 18-34. 93% of Colorado adults 18+ listen to radio each week. JACK FM’s Variety / Adult Hits format plays energizing hit songs from the late 1960s through the 2000s that attracts a significant following, reaching more than 10 million listeners weekly across North America. Across Western Colorado JACK FM is heard on both KNOZ FM 97.7 Grand Junction and KRYD FM 104.9 Montrose reaching 7 counties and a population of approximately 300,000.
JACK FM was created specifically for listeners who were tired of the traditional radio offerings. For them, JACK FM is unradio in the best sense of the word, featuring snappy comments by its inimitable station voice. As a result, JACK FM emerged and has continued for over 17 years as a strong brand in a clearly different and dynamic format category.
JACK FM is a lifestyle radio brand that energizes adult listeners using an unconventional music and persona presentation. JACK FM is not a person, but JACK FM has a distinct and playful personality. JACK FM is a state of mind that listeners and advertisers both share in.